Clearbit Vs Apollo Vs Leadmagic Company Enrichment: Company Enrichment Compared

Your CRM has 10,000 company records. Half are missing revenue data. A third have no industry classification. You cannot segment, you cannot score, and you cannot route leads to the right rep. Company enrichment is supposed to fix this. But Clearbit, Apollo, and Leadmagic take very different approaches to the problem.

This is a neutral Clearbit vs Apollo vs Leadmagic company enrichment comparison. Pricing, data coverage, accuracy, and which tool fits which use case. No rankings. Just the information you need to pick the right provider for your stack.

Quick Verdict: Clearbit Vs Apollo Vs Leadmagic Company Enrichment

Choose Clearbit (Breeze) if you are already on HubSpot and want company enrichment baked into your CRM workflow. Be prepared for HubSpot lock-in and rising costs.

Choose Apollo if you want the largest combined contact and company database with a generous free tier. Accept that accuracy will be lower than specialist tools.

Choose Leadmagic if you want high email accuracy, IP-based visitor identification, and transparent pay-as-you-go pricing without CRM lock-in.

Clearbit vs Apollo vs Leadmagic: Quick Comparison

Clearbit (Breeze): The HubSpot-Native Option

Best for: HubSpot users who want enrichment built directly into their CRM

Clearbit was acquired by HubSpot in late 2023 and rebranded as Breeze Intelligence. It used to be a standalone enrichment API. Now it is a HubSpot feature. That changes everything about how you evaluate it.

What Clearbit Offers

• Company Enrichment: Firmographic data including employee count, revenue range, industry, tech stack, and social profiles. Data quality is solid for US companies, weaker internationally.

• Reveal (IP Identification): Identifies companies visiting your website based on IP data. Useful for ABM teams running targeted campaigns.

• HubSpot Integration: Data flows directly into CRM records. Auto-enrichment on new contacts and companies. No export/import needed.

Clearbit Pricing

This is where it gets complicated. Clearbit is no longer sold standalone. You need:

• HubSpot subscription: $75+/mo minimum (Professional tier or above for most Breeze features)

• Breeze Intelligence credits: Sold in bundles. Roughly $30-50/mo for 100 enrichment credits. Credits expire monthly.

The total cost stacks up fast. A Marketing Hub Professional account at $800/mo plus Breeze credits puts you at $850-900/mo before you enrich a single record at scale. And the credits expire. Buy 100 credits for $50 and only use 30 this month? The remaining 70 vanish.

Pros

• Native HubSpot integration eliminates manual data syncing

• Auto-enrichment on new CRM records saves time

• Reveal IP identification is included for website visitor tracking

Cons

• HubSpot lock-in. No HubSpot, no Clearbit. If you use Salesforce, Attio, or any other CRM, Clearbit is not an option. This is the biggest limitation.

• Dead as a standalone product. The old Clearbit API is being deprecated. New customers must go through HubSpot.

• Credits expire monthly. No rollover. Buy too many and you waste money. Buy too few and you hit limits mid-campaign.

• Auto-upgrade billing. HubSpot's credit system can auto-charge for additional credits when you exceed your plan. Some teams have been caught off guard by this.

Apollo: The All-in-One Prospecting Database

Best for: Teams that need a massive contact and company database with built-in outreach

Apollo is the largest B2B contact database by claimed record count. With 275M+ contacts and 73M+ companies, it covers more ground than almost any other provider. Company enrichment is part of the package, not the primary focus.

Apollo Pricing

What Apollo Offers for Company Enrichment

• Company Data: Industry, employee count, revenue estimates, headquarters location, tech stack, job postings, funding data.

• Contact Data: Email, phone, job title, seniority, department. This is Apollo's primary value prop.

• Built-in Sequencing: Email sequences, dialer, and task management. All-in-one for outbound teams.

• Intent Data: Buying signals based on web activity. Available on Professional and above.

Pros

• Largest claimed database size at 275M+ contacts and 73M+ companies

• Most generous free tier in the category (100 credits/mo)

• Built-in outreach saves on additional tool subscriptions

• Per-user pricing includes company data with no extra charge

Cons

• 65% accuracy on email data. Apollo's email accuracy is significantly lower than specialist providers. At scale, that means 15-25% bounce rates on cold email campaigns. For company data specifically, firmographic accuracy is better but still inconsistent on revenue figures.

• Cluttered interface. Apollo tries to do everything: prospecting, sequencing, calling, analytics, intent. The UI reflects that sprawl. Finding specific company enrichment features takes more clicks than it should.

• Per-user pricing adds up. A five-person SDR team on Basic pays $245/mo. The "per-user" model penalizes growing teams more than credit-based alternatives.

• Data freshness varies. Some company records are months or years out of date, particularly for smaller companies and non-US firms.

Leadmagic: The High-Accuracy Newcomer

Best for: Teams that prioritize email accuracy and want IP-based visitor identification

Leadmagic is a newer company enrichment platform that focuses on two things: accurate email data and website visitor identification. It does not try to be an all-in-one platform. That focus shows in the results.

Leadmagic Pricing

What Leadmagic Offers

• Company Enrichment: Firmographic data from domain lookup. Employee count, industry, revenue, location, and social profiles.

• Email Finding: Claims 97% email accuracy. Uses multiple verification steps before returning results.

• IP Identification: Identifies companies visiting your website, similar to Clearbit Reveal. Available on all plans.

• Unlimited Team Members: No per-seat pricing. Every plan includes unlimited users.

Pros

• 97% claimed email accuracy is the highest among these three tools

• Unlimited team members at no extra cost (unlike Apollo's per-user pricing)

• IP identification included on all plans

• Simple, transparent pricing with no hidden add-ons

Cons

• No native CRM integrations. Leadmagic does not plug directly into HubSpot, Salesforce, or other CRMs. You need Zapier, API connections, or manual exports to sync data.

• No waterfall enrichment. Leadmagic is a single-source provider. If it misses, you need a separate fallback.

• Newer platform. Smaller user base, fewer case studies, less community support compared to Apollo or the former Clearbit.

• Limited feature set. No outreach tools, no intent data, no LinkedIn extension. Focused purely on enrichment and visitor ID.

Head-to-Head: Clearbit vs Apollo vs Leadmagic

Pricing at Scale

Price per enriched record is what matters for RevOps teams budgeting company enrichment spend. Here is what enriching 5,000 company records per month looks like.

Apollo wins on raw pricing. The free tier alone covers small-scale enrichment needs. Leadmagic is competitive at $99.99/mo for 10,000 credits, roughly $0.01 per credit, making it the best value for dedicated company enrichment. Clearbit is the most expensive by a wide margin because of the mandatory HubSpot subscription. The HubSpot platform cost alone exceeds what most teams spend on enrichment data.

Data Accuracy and Quality

This is where the Clearbit vs Apollo comparison gets clear. Apollo has more records but lower accuracy. Clearbit has fewer records but better verification on the ones it returns. Leadmagic sits between them on volume but claims the highest email accuracy at 97%.

For company enrichment specifically (firmographics, not contacts), all three perform reasonably well on Fortune 500 and well-known tech companies. The gaps appear on SMB data. Apollo's revenue estimates for companies under 50 employees are often outdated or missing. Clearbit's international coverage has blind spots. Leadmagic's smaller database means it may not have records for niche or emerging companies.

CRM Fit

• HubSpot users: Clearbit (Breeze) is the obvious choice if budget allows. Native integration means zero setup friction.

• Salesforce users: Apollo has the strongest Salesforce integration. Leadmagic requires API work.

• Other CRMs (Attio, Pipedrive, Close): Apollo integrates with some. Leadmagic and Clearbit do not. You are building custom connections regardless.

Data Freshness

Firmographic data goes stale. Companies get acquired, change headcount, pivot industries, update their tech stacks. How quickly each provider reflects those changes matters.

Clearbit pulls from a combination of web crawling, public filings, and HubSpot's own data network. Refresh rates are reasonable for well-known companies but slower for SMBs. Apollo aggregates from multiple sources, but user reports suggest some records are 6-12 months out of date, particularly revenue and employee count on smaller firms. Leadmagic is newer with a smaller but more recently built dataset. Less historical depth, but the records it has tend to be current.

No single provider keeps every record fresh. Teams that re-enrich quarterly using waterfall enrichment across multiple providers catch stale records that any single source would miss.

Decision Framework

Choose Clearbit (Breeze) if:

• You are committed to HubSpot as your CRM

• Auto-enrichment on new records is a must-have

• Budget is not a primary constraint

• You need IP-based visitor identification tied to your CRM

Choose Apollo if:

• You want the largest database and a generous free tier

• Company enrichment is secondary to contact prospecting

• Your team uses built-in outreach (sequences, dialer)

• You are OK with running a verification step on Apollo's email results

Choose Leadmagic if:

• Email accuracy is your top priority

• You need unlimited team members without per-seat costs

• IP-based visitor identification is part of your ABM strategy

• You are willing to handle CRM sync through API or Zapier

Integration and Ecosystem Fit

Company enrichment data is only useful if it reaches the systems your team actually uses. Here is how each tool fits into a broader RevOps stack.

Clearbit (Breeze) has the deepest integration, but only with HubSpot. Auto-enrichment on new CRM records, workflow triggers based on firmographic data, lead scoring using Clearbit properties. All available natively. If your company has standardized on HubSpot, that is a significant advantage. If you use anything else, Clearbit is a dead end.

Apollo integrates with HubSpot, Salesforce, Outreach, SalesLoft, and more. The breadth of connections makes it the most flexible CRM partner among these three. Company enrichment data syncs bidirectionally. The downside: Apollo's per-user pricing means cost scales with team size, not data volume.

Leadmagic has no native CRM integrations. Data export is via API or CSV. For teams comfortable with Zapier or custom API connections, this is manageable. For teams that want plug-and-play CRM sync, the lack of native integrations is real friction.

Teams running multiple enrichment providers often find that managing different integrations per tool creates more overhead than the data is worth. A single platform like Databar that routes to multiple providers through one API connection simplifies the integration layer significantly.

Or Access All Three Through Databar

Each of these providers has strengths and blind spots. Clearbit excels inside HubSpot. Apollo has volume. Leadmagic has accuracy. But none of them covers every company in your CRM.

Databar gives you access to Clearbit, Apollo, Leadmagic, and 100+ other company data providers through a single platform. Set up a waterfall enrichment that cascades through multiple providers automatically. If Apollo misses revenue data, Clearbit tries. If Clearbit misses, Leadmagic fills the gap.

The result is 30-40% higher coverage than any single provider. Pay-as-you-go credits. No annual contracts. No CRM lock-in. For RevOps teams that need company enrichment they can actually trust, multi-source is the way forward.

That is the full Clearbit vs Apollo vs Leadmagic comparison for company enrichment. Your best choice depends on your CRM, your accuracy tolerance, and your budget. If you need all three perspectives in one workflow, waterfall enrichment is worth exploring.

Frequently Asked Questions: Clearbit Vs Apollo Vs Leadmagic Company Enrichment

Is Clearbit still available as a standalone product?

No. Clearbit was acquired by HubSpot and rebranded as Breeze Intelligence. The standalone Clearbit API is being deprecated. New customers must access it through a HubSpot subscription. Existing API customers are being migrated to the HubSpot platform.

How accurate is Apollo's company data?

Apollo's firmographic data (employee count, industry, location) is generally accurate for mid-market and enterprise companies. Revenue estimates and tech stack data are less reliable, especially for SMBs. Contact email accuracy sits around 65%, notably lower than Leadmagic's claimed 97%.

Does Leadmagic integrate with my CRM?

Not natively. Leadmagic does not have built-in integrations with HubSpot, Salesforce, or other CRMs. You can connect through Zapier, direct API integration, or CSV exports. This is the main friction point for teams evaluating Leadmagic as a CRM enrichment tool.

Can I use Clearbit without HubSpot?

Not as a new customer. The standalone Clearbit product is no longer available to new signups. If you need similar enrichment without HubSpot, consider Apollo, Leadmagic, or a multi-provider platform like Databar that aggregates data from multiple sources.

Which tool is best for enriching company data at scale?

Apollo offers the best value for high-volume company enrichment because of its generous credit allocations and free tier. Leadmagic offers better accuracy per record. For the highest coverage rates at scale, multi-source waterfall enrichment that combines several providers outperforms any single tool.

What is IP identification and which tools offer it?

IP identification (also called website visitor identification or reverse IP lookup) detects which companies are visiting your website based on their IP address. Both Clearbit (Reveal) and Leadmagic include this feature. Apollo does not. Most useful for ABM teams that want to prioritize outreach to companies already showing buying intent.

How does company enrichment pricing compare to contact enrichment?

Company enrichment (firmographics only) is typically cheaper per record than contact enrichment (which includes email and phone finding). Apollo bundles both. Clearbit charges separate credits for company vs. contact lookups. Leadmagic's credits work across both types. Plan your enrichment budget based on which data types your team actually needs.

Also Interesting

• The Complete Guide to the Top 15 LinkedIn Email Finder Tools

• SignalHire Alternatives: 11 Best Email Finder Tools

• Best CRM Enrichment Tools That Move the Revenue Needle

For teams evaluating clearbit vs apollo vs leadmagic company enrichment, the right choice depends on your workflow, volume, and budget.