The Column
Explore GTM Playbooks, our latest announcements, and thought leadership.
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How Pearl Lemon Cut Data Analysis Time by 60% and Improved Client Reporting with Databar
Digital marketing agency eliminates data chaos and accelerates campaign optimization across global operations
Jan, August 26, 2025
Fresh off the Column
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Digital marketing agency eliminates data chaos and accelerates campaign optimization across global operations
by Jan, August 26, 2025
Professional email validation made simple through native Zerobounce integration
by Jan, August 26, 2025
Smart targeting, coordinated outreach, and relationship-first tactics that work
by Jan, August 25, 2025
Playbooks & Inspiration
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Create live models of your data with interactive charts and maps.
by Databar, January 22, 2023
We analyzed historic Product Hunt launches to find out if it's a good idea to launch during the holidays. Here's what we found.
by Databar, January 04, 2023
We analyzed over 800 McDonald's locations in Europe to find the best spot for your next hamburger.
by Databar, October 21, 2022
Customer Success Stories
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Digital marketing agency eliminates data chaos and accelerates campaign optimization across global operations
by Jan, August 26, 2025
From tool overwhelm to efficient prospecting: How one consulting firm automated high-value workflows
by Jan, July 01, 2025
Databar's impact on Shary's fleet growth in 90 days
by Jan, December 06, 2024
From Manual to Automated: Pryzma's Success in Reducing Lead Generation Time from Hours to Minutes.
by Jan, December 03, 2024
Agency doubles response rates and eliminates five-figure data costs with Databar
by Jan, November 25, 2024
Announcements & Product Updates
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Professional email validation made simple through native Zerobounce integration
by Jan, August 26, 2025
Access powerful company data and job postings with intent signals in under 3 clicks.
by Jan, July 30, 2025
Access professional email addresses and company data with our new Hunter.io integration
by Jan, July 30, 2025
All Posts from The Column
Smart targeting, coordinated outreach, and relationship-first tactics that work
by Jan, August 25, 2025
Make every lead actionable the moment they engage
by Jan, August 22, 2025
How modern sellers win complex deals by focusing on problems
by Jan, August 21, 2025
Clean data, clearer wins: turn stale contacts into qualified demos faster
by Jan, August 20, 2025
How disconnected data is costing you revenue and customer trust
by Jan, August 20, 2025
Launch proven lead gen workflows in under a day
by Jan, August 19, 2025
Remove hidden bottlenecks so top reps close more deals, faster
by Jan, August 18, 2025
Stop blaming subject lines — the infrastructure problems killing your cold email results
by Jan, August 18, 2025
top wasting reps’ time on broken information — unify, verify, and automate your way to quota.
by Jan, August 18, 2025
How automation turns 3+ hours of busywork into real selling time
by Jan, August 18, 2025
How AI, better data, and automated workflows turn outreach into predictable pipeline
by Jan, August 16, 2025
Find high-converting prospects databases miss — before your competitors do
by Jan, August 15, 2025
Stop wasting reps’ time — pick the enrichment model that actually drives revenue
by Jan, August 15, 2025
Fix your offer first, then send the emails that convert
by Jan, August 15, 2025
How Clay stacks up against rivals — and which tools actually move the needle for GTM teams
by Jan, August 14, 2025
How targeted prospect insights lengthen engagement, reduce sales cycles, and boost demo-to-deal conversion.
by Jan, August 14, 2025
Turn hours of grunt work into minutes: the SDR toolset that actually hits quota
by Jan, August 13, 2025
Reach the right buyer at the exact moment they’re ready to talk
by Jan, August 13, 2025
A hands-on guide to using GPT-5 for higher-quality leads and faster pipeline growth
by Jan, August 13, 2025
Practical API choices and integration patterns for building scalable lead enrichment pipelines
by Jan, August 13, 2025
The Old Way vs. The Smart Way
by Jan, August 12, 2025
How to Identify Unknown Callers and Verify Contacts with Ease
by Jan, August 12, 2025
Discover who’s behind any cell phone number to improve your B2B sales targeting
by Jan, August 12, 2025
Enterprise Data Enrichment Platforms: Driving Scalable, Secure, and Compliant Data Operations for Global Growth in 2025
by Jan, August 11, 2025
Why Choosing the Right Email Enrichment Platform Can Make or Break Your Sales Campaigns
by Jan, August 11, 2025
How to stop chasing stale lists and start emailing prospects at the exact moment they need you
by Jan, August 11, 2025
How to Use Leading LLMs to Deliver Tailored Email Outreach at Scale
by Jan, August 10, 2025
Key Strategic Differences to Drive Sustainable B2B Growth
by Jan, August 10, 2025
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