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The Column

Explore GTM Playbooks, our latest announcements, and thought leadership.

FEATURED

5 Reasons Your Inbound Leads Never Make It to Sales (And How Enrichment Fixes It)

From Form Submission to Qualified Prospect: The Power of Automatic Enrichment

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Jan, January 08, 2026

5 Reasons Your Inbound Leads Never Make It to Sales (And How Enrichment Fixes It)

Fresh off the Column

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5 Reasons Your Inbound Leads Never Make It to Sales (And How Enrichment Fixes It)
5 Reasons Your Inbound Leads Never Make It to Sales (And How Enrichment Fixes It)

From Form Submission to Qualified Prospect: The Power of Automatic Enrichment

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by Jan, January 08, 2026

Lead Enrichment 101: The Complete Framework for RevOps Teams
Lead Enrichment 101: The Complete Framework for RevOps Teams

Building a Scalable Lead Enrichment Strategy that Drives Conversion and Efficiency

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by Jan, January 07, 2026

Email Enrichment for CRM: Verify, Enrich & Validate Contact Data Automatically
Email Enrichment for CRM: Verify, Enrich & Validate Contact Data Automatically

How Email Validation Works and Why it Matters More Than Ever

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by Jan, January 06, 2026

Playbooks & Inspiration

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Data Enrichment Use Cases: 25 Ways to Leverage Better Data
Data Enrichment Use Cases: 25 Ways to Leverage Better Data

Maximize revenue and efficiency with 25 actionable data enrichment applications tailored for modern B2B teams.

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by Jan, June 29, 2025

Extract Text from Website: Complete Guide to Web Data Extraction in 2025
Extract Text from Website: Complete Guide to Web Data Extraction in 2025

How to Automate and Scale Text Extraction from Websites for Business Success

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by Jan, June 24, 2025

How to Improve Cold Email Response Rates: The Complete 2025 Guide
How to Improve Cold Email Response Rates: The Complete 2025 Guide

Proven tactics to boost your cold email replies and grow your pipeline

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by Jan, June 09, 2025

How to create charts and maps with live data and no code
How to create charts and maps with live data and no code

Create live models of your data with interactive charts and maps.

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by Databar, January 22, 2023

Should you launch on Product Hunt during the holidays?
Should you launch on Product Hunt during the holidays?

We analyzed historic Product Hunt launches to find out if it's a good idea to launch during the holidays. Here's what we found.

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by Databar, January 04, 2023

Customer Success Stories

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How Pearl Lemon Cut Data Analysis Time by 60% and Improved Client Reporting with Databar
How Pearl Lemon Cut Data Analysis Time by 60% and Improved Client Reporting with Databar

Digital marketing agency eliminates data chaos and accelerates campaign optimization across global operations

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by Jan, August 26, 2025

How Sales Funnel Professor Replaced Two Expensive Tools and Eliminated Manual Research with Databar
How Sales Funnel Professor Replaced Two Expensive Tools and Eliminated Manual Research with Databar

From tool overwhelm to efficient prospecting: How one consulting firm automated high-value workflows

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by Jan, July 01, 2025

How Shary Achieved 3.1x Higher Response Rates and Grew Fleet by 233% with Databar
How Shary Achieved 3.1x Higher Response Rates and Grew Fleet by 233% with Databar

Databar's impact on Shary's fleet growth in 90 days

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by Jan, December 06, 2024

How Pryzma Automated Two Full-Time Roles in Lead Generation
How Pryzma Automated Two Full-Time Roles in Lead Generation

From Manual to Automated: Pryzma's Success in Reducing Lead Generation Time from Hours to Minutes.

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by Jan, December 03, 2024

How OnHires Used Databar to Cut Research Time by 80% and Double Response Rates
How OnHires Used Databar to Cut Research Time by 80% and Double Response Rates

Agency doubles response rates and eliminates five-figure data costs with Databar

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by Jan, November 25, 2024

Announcements & Product Updates

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Fueling AI Workflows with Best-in-Class Data: Databar.ai Partners with BuyerCaddy
Fueling AI Workflows with Best-in-Class Data: Databar.ai Partners with BuyerCaddy

Access tech stack data in under 3 clicks

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by Jan, September 04, 2025

Clean Email Lists Made Simple: Databar.ai Partners with ZeroBounce
Clean Email Lists Made Simple: Databar.ai Partners with ZeroBounce

Professional email validation made simple through native Zerobounce integration

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by Jan, August 26, 2025

Databar.ai and Hunter.io: Finding Email Addresses Just Got 10x Faster
Databar.ai and Hunter.io: Finding Email Addresses Just Got 10x Faster

Access professional email addresses and company data with our new Hunter.io integration

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by Jan, July 30, 2025

All Posts from The Column

5 Reasons Your Inbound Leads Never Make It to Sales (And How Enrichment Fixes It)
5 Reasons Your Inbound Leads Never Make It to Sales (And How Enrichment Fixes It)

From Form Submission to Qualified Prospect: The Power of Automatic Enrichment

avatar

by Jan, January 08, 2026

Lead Enrichment 101: The Complete Framework for RevOps Teams
Lead Enrichment 101: The Complete Framework for RevOps Teams

Building a Scalable Lead Enrichment Strategy that Drives Conversion and Efficiency

avatar

by Jan, January 07, 2026

Email Enrichment for CRM: Verify, Enrich & Validate Contact Data Automatically
Email Enrichment for CRM: Verify, Enrich & Validate Contact Data Automatically

How Email Validation Works and Why it Matters More Than Ever

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by Jan, January 06, 2026

Contact Data Enrichment: What It Is, Why It Matters & How to Start
Contact Data Enrichment: What It Is, Why It Matters & How to Start

Turn simple contact info into detailed profiles that boost sales efficiency and lead qualification.

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by Jan, January 05, 2026

Duplicate Record Management in CRM: The Hidden Revenue Killer (And How to Fix Thousands Fast)
Duplicate Record Management in CRM: The Hidden Revenue Killer (And How to Fix Thousands Fast)

How Duplicate Contacts Drain Revenue and What You Can Do to Fix Thousands Instantly

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by Jan, January 04, 2026

The Complete Guide to CRM Data Quality: Metrics, Standards & Best Practices
The Complete Guide to CRM Data Quality: Metrics, Standards & Best Practices

What Every Team Needs to Know About CRM Data Quality

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by Jan, January 03, 2026

Bad CRM Data: Why It Kills Revenue Forecasts (And How to Fix It)
Bad CRM Data: Why It Kills Revenue Forecasts (And How to Fix It)

Bad data kills forecasts. Here's how to fix it fast

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by Jan, January 02, 2026

Buying Signals & Intent Data: Why Your CRM Is Missing Hot Accounts
Buying Signals & Intent Data: Why Your CRM Is Missing Hot Accounts

Why Most Teams Miss Their Hottest Prospects (And How to Fix Your Signal Detection)

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by Jan, October 06, 2025

Lead Scoring & Account Segmentation: Why Most CRMs Get This Backward (And How to Fix It)
Lead Scoring & Account Segmentation: Why Most CRMs Get This Backward (And How to Fix It)

How to build a system that tells your team who to call, when, and why

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by Jan, October 06, 2025

The CRM Data Cleaning & Hygiene Playbook
The CRM Data Cleaning & Hygiene Playbook

Your Guide to A Clean & Up-To-Date Database

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by Jan, October 04, 2025

Everything You Need To Know About CRM Enrichment
Everything You Need To Know About CRM Enrichment

Your Step-By-Step Guide To CRM Data Enrichment

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by Jan, October 03, 2025

HubSpot CRM Enrichment: Step-By-Step Integration Guide
HubSpot CRM Enrichment: Step-By-Step Integration Guide

Everything you need to enrich contact and company records in HubSpot

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by Jan, October 01, 2025

10 Best Similarweb Alternatives
10 Best Similarweb Alternatives

Find specialized platforms for SEO, PPC, and traffic analysis that match your workflow and budget

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by Jan, September 29, 2025

How To Check The Tech Stack Of Any Company
How To Check The Tech Stack Of Any Company

Here's how you can check the tech stack of any company.

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by Jan, September 29, 2025

The Inbound-Led Outbound Playbook: Turn Content Engagement Into Warm Pipeline in 90 Days
The Inbound-Led Outbound Playbook: Turn Content Engagement Into Warm Pipeline in 90 Days

How to combine social selling, content creation, and signal intelligence to book meetings with your dream accounts

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by Jan, September 11, 2025

Sales Development Playbook 2025: 12 Proven SDR Templates for Pipeline Growth
Sales Development Playbook 2025: 12 Proven SDR Templates for Pipeline Growth

Proven playbooks that turn SDR activity into predictable pipeline

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by Jan, September 11, 2025

Signal-Based GTM: Turn Signals Into Pipeline
Signal-Based GTM: Turn Signals Into Pipeline

Detect buying intent and schedule meetings automatically

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by Jan, September 08, 2025

Build Your Revenue Intelligence Data Skeleton: The GTM Foundation
Build Your Revenue Intelligence Data Skeleton: The GTM Foundation

Why scattered dashboards are killing your growth—and how smart teams architect unified revenue intelligence

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by Jan, September 02, 2025

Pipeline Quality Metrics: The Revenue Operations Framework That Separates Winners from Wishful Thinkers
Pipeline Quality Metrics: The Revenue Operations Framework That Separates Winners from Wishful Thinkers

Why measuring the right pipeline signals beats volume every time—and the framework that turns your sales funnel into predictable

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by Jan, September 02, 2025

Revenue Operations vs Sales Operations: When to Evolve Your Operations Team
Revenue Operations vs Sales Operations: When to Evolve Your Operations Team

Why smart companies are making the jump—and the signals that tell you it's time

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by Jan, September 01, 2025

Revenue Operations Framework: The System That Turns Chaos Into Predictable Growth
Revenue Operations Framework: The System That Turns Chaos Into Predictable Growth

How operators build foundations that scale—without getting stuck in the weeds

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by Jan, August 31, 2025

Sales Prospecting Methodology 2025: Why Some Teams Book 47 Meetings While Others Get 12
Sales Prospecting Methodology 2025: Why Some Teams Book 47 Meetings While Others Get 12

Smart targeting, coordinated outreach, and relationship-first tactics that work

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by Jan, August 25, 2025

Real-Time Data Enrichment APIs: Instant Data for Instant Results
Real-Time Data Enrichment APIs: Instant Data for Instant Results

Make every lead actionable the moment they engage

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by Jan, August 22, 2025

Why BANT Doesn't Work (And What Top Salespeople Use Instead)
Why BANT Doesn't Work (And What Top Salespeople Use Instead)

How modern sellers win complex deals by focusing on problems

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by Jan, August 21, 2025

Sales Data Silos Problem: The Million-Dollar Miscommunication Between Sales and Marketing
Sales Data Silos Problem: The Million-Dollar Miscommunication Between Sales and Marketing

How disconnected data is costing you revenue and customer trust

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by Jan, August 20, 2025

Data Enrichment Best Practices: Rules That Separate Good Sales Teams from Great Ones
Data Enrichment Best Practices: Rules That Separate Good Sales Teams from Great Ones

Clean data, clearer wins: turn stale contacts into qualified demos faster

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by Jan, August 20, 2025

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