11 Clay Alternatives For Data Enrichment in 2025

Data enrichment is the backbone of effective sales and marketing campaigns, but finding the right platform can be challenging. While Clay has gained popularity in this space, many teams discover it doesn't fully address their specific needs or budget constraints.

As the team behind Databar, we've spent years developing an advanced data enrichment solution tailored to the diverse needs of modern GTM, sales and marketing teams. We've also thoroughly analyzed the competitive landscape to understand how different platforms compare. In this guide, we'll share our knowledge on the top Clay alternatives in 2025, including our own platform and other solutions that might be a fit for your specific use case.

Each tool offers unique advantages, whether you're looking for top-notch data accuracy, more affordable pricing, or specialized features that Clay doesn't provide. Let's dive into what makes each option stand out.

 

What to Look for in Clay Alternatives

Before diving into specific tools, let's identify the key factors that matter when evaluating a Clay alternative:

• Data accuracy and freshness: Does the platform provide reliable, up-to-date information?
• Automation capabilities: How much manual work can the tool eliminate?
• Pricing structure: Does it fit your budget, and is there a clear ROI?
• Integration ecosystem: Does it connect with your existing tech stack?
• User experience: Is it intuitive enough for your team to adopt quickly?
• Compliance standards: Does it meet GDPR, CCPA, and other regulatory requirements?

 

Top 11 Clay Alternatives in 2025

1. Databar.ai

Databar.ai stands out as a powerful Clay alternative with its comprehensive prospecting and enrichment capabilities designed specifically for modern go-to-market teams.

Key Features and Capabilities

The platform's main strength lies in its integration of 100+ best-in-class data providers through a single interface, solving the data fragmentation problem that plagues many sales and marketing teams. This integration allows users to build highly targeted lead lists and automate their prospecting workflows without switching between multiple tools.

Databar.ai excels in:

• Identifying and engaging hard-to-find prospects at scale
• Automating time-consuming research processes
• Connecting seamlessly with popular sales and CRM tools
• Maintaining high-quality lead flow with 10x data coverage using waterfalls

The platform's AI Scraper & AI features further enhance research capabilities, while unlimited tables and automations ensure your workflows can scale with your business needs.

Pricing

Databar.ai offers transparent, value-focused pricing tiers:

• Launch: $39/month with 1,000 credits per month
  • Perfect for getting started with data enrichment
  • Access to 80+ data providers
  • Unlimited tables & automations
  • AI Scraper & Prompts
     
• Scale: $129/month with 8,000 credits per month (Most popular)
  • CRM and sending totool integrations
  • Bring your own API keys
  • Up to 5 custom Http APIs
  • Batch enrich up to 10k rows
     
• Expand: $449/month with 50,000 credits per month (Best value)
  • Batch enrich unlimited rows
  • Unlimited custom Http APIs
  • Dedicated support and prompting assistance
  • Unlimited CSV upload size

All plans include a free trial option, allowing teams to experience the platform's capabilities before committing.

Pros and Cons

Advantages:

• Integrates 100+ data providers through a single platform
• Unlimited tables and automations even on the starter plan
• Exceptional data coverage with waterfall enrichment
• Seamless integration with popular sales and CRM tools

Limitations:

• Custom API access varies by plan level
• More advanced features require Scale or Expand plans

 

2. Apollo.io

As one of the most widely used Clay alternatives, Apollo.io serves over 500,000 companies with its database of 210+ million contacts. While popular, there are important considerations to keep in mind when evaluating this platform.

Key Features and Capabilities

Apollo offers a filtering system with 65+ attributes including buyer intent signals, job postings, and headcount growth. Users can search for decision-makers using criteria like industry, geography, and company size.

The platform provides a comprehensive suite of tools beyond just data enrichment:

• Lead prospecting and management
• Email and engagement tracking
• Pipeline management capabilities
• Multi-touch outreach sequences

Pricing

Apollo.io offers tiered pricing with a freemium entry point:

• Free: $0 with 100 credits per month
• Basic: $59 per month 
• Professional: $99 per month 
• Organization: $149 per month 

Pros and Cons

Advantages:

• Large database with millions of contacts
• Integrated prospecting and outreach capabilities
• Free tier for testing and limited use
• Strong integration with popular CRMs

Limitations:

• Data accuracy varies by industry and region
• Per-user pricing model can be expensive for larger teams
• Popular targeting criteria may lead to crowded outreach channels
• Some users report gaps in coverage for newer companies and niche markets

Apollo provides a solid foundation for sales prospecting with its comprehensive database and integrated outreach capabilities. For teams seeking broader data coverage, combining Apollo with complementary data sources can help address potential gaps in contact information.

 

3. Persana AI

Persana AI emerges as a robust Clay alternative powered by 75+ data providers and sophisticated AI capabilities.

Key Features and Capabilities

The platform's AI agents operate continuously, automating research, outreach, and follow-ups. These agents reduce sales cycle time by 65% and boost conversion rates by 30%. The system excels in signal-based selling, tracking job changes and company hiring trends in real-time.

The platform offers email waterfall enrichment, delivering higher match rates than single-source competitors. The AI-driven personalization creates tailored messages based on prospect behavior and company growth signals.

Pricing

Persana AI offers a range of pricing tiers to accommodate different team sizes:

• Free: $0/month
• Starter: $68/month (billed annually)
• Growth: $151/month (billed annually)
• Pro: $400/month (billed annually)

Pros and Cons

Advantages:

• Advanced AI automation for research and outreach
• Real-time job change alerts and company signals
• Credit rollover system 
• Unlimited users on all plans

Limitations:

• Steeper learning curve for advanced features
• Limited documentation for API integration
• Higher starting price than some alternatives

Persana AI particularly excels for teams focused on signal-based selling and those requiring sophisticated AI capabilities to enhance their outreach efforts.

 

4. HunterIO

Unlike many Clay alternatives, HunterIO focuses specifically on email verification and discovery, making it an excellent choice for teams that need accurate contact information.

Key Features and Capabilities

HunterIO maintains a database of over 100 million professional email addresses, with a verification system that ensures deliverability. The platform excels at:

• Domain search for finding professional emails at specific companies
• Email verification with 95%+ accuracy
• Bulk verification for existing lists
• Chrome extension for easy email discovery while browsing

Pricing

HunterIO offers a straightforward pricing model:

• Free: $0
• Starter: $49/month
• Growth: $149/month
• Scale: $299/month

Pros and Cons

Advantages:

• High accuracy email verification
• Simple, focused platform for email discovery
• Budget-friendly starter options
• Excellent Chrome extension

Limitations:

• Limited data beyond email information
• No advanced sales intelligence features
• Search-based limits rather than credits
• Primarily focused on email rather than comprehensive contact data

HunterIO serves as an excellent specialized tool for teams that prioritize email discovery and verification above broader contact information needs.

 

5. ZoomInfo

Among the bigger Clay alternatives, ZoomInfo stands out with its extensive database of 321 million active professionals across 104 million companies.

Key Features and Capabilities

The platform's SalesOS serves as its cornerstone, offering advanced prospecting capabilities through real-time buyer intent signals. Users can identify potential customers based on specific search queries and company activities.

Pricing

ZoomInfo offers three distinct tiers:

• Professional: Starting at $15,000/year
• Advanced: Starting at $25,000/year
• Elite: Custom pricing

Additional users can be added at $1,500-$2,500 per seat, depending on the plan, with volume discounts available for larger teams.

Pros and Cons

Advantages:

• Excels in providing mobile numbers compared to competitors
• Intent data for targeted outreach
• Strong integration with major CRM platforms

Limitations:

• Complex pricing structure requires direct engagement
• Higher cost barrier for small businesses
• Some users report outdated contact information

 

6. Snov.io

Snov.io provides a comprehensive toolkit for email finding, verification, and outreach automation, making it a versatile alternative for sales teams. It combines lead generation, verification, and email outreach into one solution.

Key Features and Capabilities

• Email Finder and Verifier: Snov.io offers an email finder and verifier with a high deliverability rate. According to their website, they focus on providing accurate and verified email addresses.
• Drip Campaign Management: The platform supports automated outreach through drip campaigns, allowing users to manage email sequences effectively.
• Technology Lookup: This feature helps identify companies using specific tech stacks, which can be useful for targeted sales efforts.
• LinkedIn Prospecting: Snov.io offers a Chrome extension for LinkedIn prospecting, simplifying the process of finding and engaging with potential leads on the platform.

Pricing

Snov.io uses a credit-based system with monthly plans:

• Starter: $39/month (1,000 credits)
• Pro: $79/month (5,000 credits)
• Premium: $159/month (20,000 credits)
• Enterprise: Custom pricing for larger teams or specific needs.

Pros and Cons

Advantages:

• All-in-One Solution: Offers a suite for finding, verifying, and contacting leads.
• Affordable Pricing: Compared to enterprise alternatives, Snov.io is generally more affordable.
• Intuitive Campaign Builder: Users can easily create and manage email sequences.
• Chrome Extension: Enhances LinkedIn prospecting capabilities.

Limitations:

• Database Size: Smaller compared to some enterprise-level competitors.
• Advanced Filtering Options: Some users might find the filtering capabilities limited.
• Credit System: Can be restrictive for high-volume users, as it requires careful management of credits.

 

7. Clearbit

Recently acquired by HubSpot, Clearbit has transformed its focus toward advanced data enrichment and website visitor tracking capabilities.

Key Features and Capabilities

The platform's core strength lies in its ability to process 100+ B2B attributes from 250+ data sources. The system enriches data through real-time validation, instantly updating records when changes occur.

The platform's Breeze Intelligence combines public data, proprietary information, and LLMs to create standardized data sets, offering:

• Global coverage across all countries and languages
• Best-in-class industry categorization, including 6-digit NAICS
• Standardized roles and seniorities mapping

Pricing

Clearbit implements a credit-based system with volume-based pricing, with plans starting around $1,000/month for small teams.

Pros and Cons

Advantages:

• Automated enrichment powers precise lead scoring
• Dynamic form shortening reduces friction in data collection
• Seamless integration with popular CRM platforms
• HubSpot acquisition promises stronger integration

Limitations:

• Credit-based system limits viewing and exporting data
• Data quality needs improvement for some regions
• Some users report data being 2-3 years old

 

8. RocketReach

RocketReach has built a reputation as one of the most accurate Clay alternatives for finding direct contact information, with a database covering over 700 million professionals worldwide.

Key Features and Capabilities

The platform specializes in providing multiple contact methods for hard-to-reach professionals, including:

• Direct phone numbers (mobile and office)
• Personal and work emails
• Social media profiles
• Detailed work history and education information

Its Chrome extension allows users to find contact details while browsing LinkedIn, Twitter, or company websites.

Pricing

RocketReach offers flexible pricing options:

• Essentials: $39/month 
• Pro: $99/month 
• Ultimate: $249/month
• Enterprise: Custom pricing

Pros and Cons

Advantages:

• High accuracy for executive contact information
• Multiple contact methods for each prospect
• User-friendly interface and Chrome extension

Limitations:

• Contact limits rather than unlimited usage
• Less focus on company data compared to individuals
• Some regions have less comprehensive coverage

 

9. LeadIQ

LeadIQ differentiates itself from other Clay alternatives through its focus on sales workflow integration and prospect capture capabilities.

Key Features and Capabilities

The platform excels at capturing prospect information directly into your CRM while browsing LinkedIn or company websites. Key features include:

• One-click prospect capture to Salesforce, HubSpot, or Outreach
• List building and management tools
• Account and contact data enrichment
• Personalization insights for outreach

Pricing

LeadIQ offers a tiered pricing structure:

• Free: $0 per user
• Essential: $45/month per user
• Pro: $89/month per user
• Enterprise: Custom pricing (Annual plan)
   
  • For established sales teams
  • Looking to increase outbound activities and response rates
  • Enhanced data hygiene features

Pros and Cons

Advantages:

• Seamless CRM integration for workflow efficiency
• Time-saving prospecting capabilities
• Strong data accuracy for captured contacts
• Excellent customer support

Limitations:

• Less extensive database than some competitors
• Per-user pricing can be expensive for larger teams
• Limited standalone enrichment features

LeadIQ is particularly valuable for sales teams that prioritize efficient prospect capture and CRM integration over massive database access.

 

10. People Data Labs

People Data Labs takes a different approach from many Clay alternatives, focusing on providing raw data access through APIs rather than a traditional user interface.

Key Features and Capabilities

The platform offers powerful data infrastructure for developers and teams building custom solutions:

• Over 2.5 billion person profiles
• 350 million organization records
• API-first architecture for custom integrations
• Enrichment, search, and matching endpoints

This approach allows for complete customization of data enrichment workflows and integration into proprietary systems.

Pricing

People Data Labs offers usage-based pricing:

• Starter: $500/month (minimum)
• Growth: Custom pricing based on volume
• Enterprise: Custom pricing with account management

Pros and Cons

Advantages:

• Extensive data coverage across people and companies
• Flexible API integration for custom applications
• High match rates for enrichment
• Raw data access for custom processing

Limitations:

• Requires development resources to implement
• No visual interface for non-technical users
• Higher minimum commitment than some alternatives

People Data Labs uses a credit-based system. Contact them directly for detailed pricing based on your specific needs, as it varies widely depending on data volume and usage.

 

11. Cognism

Built with a European focus, Cognism distinguishes itself through its extensive mobile database and strong compliance standards for international prospecting.

Key Features and Capabilities

Cognism's strength lies in its comprehensive approach to compliant B2B data, particularly for teams operating across multiple countries. The platform offers:

• Extensive international contact coverage with particular strength in European markets
• Diamond Verified Phone Data® with highly accurate mobile numbers
• Compliance-focused data handling with GDPR and CCPA certification
• Real-time trigger events that signal buying opportunities

The platform's Chrome extension enables seamless prospecting across LinkedIn, corporate websites, and major CRM platforms.

Pricing

Cognism implements a custom pricing structure:

• Starter: Custom pricing
• Professional: Custom pricin
• Enterprise: Custom pricing

Industry reports suggest packages typically start around $10,000 annually for smaller teams.

Pros and Cons

Advantages:

• Superior European contact data compared to US-focused alternatives
• Strong compliance features for international prospecting
• High-quality mobile phone numbers with verification
• Excellent intent data and trigger event monitoring

Limitations:

• Higher price point than many competitors
• Less comprehensive US coverage than some alternatives
• Requires longer-term commitments
• Limited transparency in pricing structure

Cognism is particularly valuable for sales teams conducting international prospecting, especially in European markets, or for organizations with strict compliance requirements.

 

How to Choose the Right Clay Alternative for Your Business

Selecting the best Clay alternative depends on your specific needs. Consider these factors:

1. Team size and technical expertise: Platforms like Databar.ai and Apollo.io offer user-friendly interfaces for non-technical teams, while others caters to developers.
    
2. Budget constraints: Options range from affordable solutions like Snov.io to enterprise platforms like ZoomInfo.
    
3. Use case priority: Focus on what matters most—whether that's email accuracy, comprehensive data or automation.
    
4. Integration requirements: Ensure your chosen tool connects with your existing CRM and outreach platforms.
    
5. Data compliance needs: For European markets, tools with strong GDPR compliance like Databar.ai and Clearbit may be preferable.

 

Conclusion: Finding Your Ideal Clay Alternative

After analyzing the data enrichment landscape extensively, we've gained unique insights into the diverse needs of modern sales and marketing teams. The market offers numerous solutions, each with distinct advantages for specific use cases and team requirements.

Databar.ai was designed with customizable workflows, an extensive data provider network, and flexible pricing to serve teams of all sizes. Our focus on both enrichment quality and outreach automation provides an advanced solution that improves and automates the prospecting process from start to finish.

When selecting an alternative to Clay, look for a solution that not only meets your current requirements but can scale with your business as it grows. We encourage you to explore multiple options through free trials and demos to find the best fit for your specific needs. If you're interested in seeing how databar.ai can scale your prospecting capabilities, our team is available for personalized demonstrations and consultations.