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Upspring

Upspring

Ad intelligence on consumer brands: what competitors advertise, how their ads open, how big they are, who their peers are and what Reddit thinks of them.

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Overview

Upspring is a creative-intelligence platform that analyses the paid social ads of thousands of consumer and direct-to-consumer brands. Every ad is tagged with how it opens, which funnel stage it targets, which persona it speaks to and which persuasion mechanism it uses, and every brand gets scale grades for spend, traffic and sales.

With Upspring on Databar you can enrich a list of companies with their advertising profile, pull the ads a competitor keeps backing, find the brands with the most similar creative strategy, list the peers in a category and size band, and search the corpus for ads about any topic.

All figures are estimates and labels: scale grades run from D (smallest) to A+ (largest) and no spend or performance numbers are exposed.

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