Databar.ai and Gravy Analytics Partner up to Make Foot Traffic Data More Accessible

A 2020 poll by the Alternative Investment Management Association (AIMA) revealed that 54% of market-leading investment managers used 7 or more alternative datasets in their analysis. Accessing high quality, alternative data can improve investment returns and help analysts make better decisions. Foot traffic data in particular can be used by investors and brands to understand consumer behavior and benchmark company performance.

Until today, most high-quality alternative datasets were out of reach for smaller funds, retail investors, and analysts due to technical and price barriers. Today, we are thrilled to announce our partnership with Gravy Analytics that will make Gravy’s Visitations data available through our platform. Databar.ai users now can access enterprise-grade foot traffic data from one of the leading providers in the industry.

By using Gravy Visitations via Databar.ai, analysts can understand the changes in foot traffic to U.S. brand locations over time. This dataset is especially valuable to investors and marketers researching offline consumer activity at chains across the U.S. This partnership puts the power of Gravy Visitations directly into the hands of non-technical analysts who have on-demand access to Databar.ai’s catalog of datasets.

“Understanding how today’s rapid shifts in consumer behavior impact the financial marketplace requires real-world insights from trusted data sources like Gravy,” said Chris Gildea, Chief Revenue Officer at Gravy Analytics. “We’re excited to partner with Databar.ai to provide analysts with a quick and easy way to access Gravy Visitations.”

“Databar.ai selected Gravy Analytics as the first location intelligence offering on our platform because of its focus on data quality. We are amazed by both the granularity and accuracy of Gravy’s offerings and are thrilled by this partnership. These are the types of trusted data providers Databar.ai partners with to ensure value for our customers,” said David Abaev, Co-Founder & CEO at Databar.ai.

Gravy’s Visitations dataset currently includes thousands of leading brands across the U.S. & Canada, including McDonald’s, 7-11, Trader Joe’s, Walmart, and many others.

How to access Gravy’s datasets via Databar.ai

To get started head over to the Databar.ai catalog and find the Visitations dataset by Gravy Analytics. Once you’re on the Query page, you can customize your data pull by selecting:

• The chain that you want foot traffic data for
• The start date from which you’d like to track visitations
• The end date to which you’d like to track visitations

Once you’ve customized your data pull, click ‘Run’ and watch your dataset auto-populate in the table! From there, you can sort, filter, and download the dataset via the analytics pane.

For more information about Databar.ai and its no-code API marketplace, visit databar.ai. To learn more about Gravy’s location intelligence solutions, visit Gravy Analytics.

About Databar.ai

Databar.ai aims to put high quality, enterprise-grade datasets into the hands of researchers, small-medium businesses, and investors via its no-code API marketplace. Databar.ai’s platform lets non-developers acquire and analyze data from high quality data providers in a single no-code UI. The site currently has a rich library of datasets in addition to Gravy Visitations on finance, crypto, crime, and many others, which can be accessed without a credit card or demos. For more information, please visit databar.ai. 

About Gravy Analytics

Where people go and why tells the story of our world. Founded in 2011, Gravy Analytics is the enterprise location technology company providing actionable intelligence to businesses. Using its patented technology, the company brings data about people, places, and events together to understand human mobility, helping companies enhance their sales and marketing strategies and optimize business operations. Today, the company's intelligence powers leading-edge solutions for a wide range of industries—from advertising to market research, financial services to supply chain risk management—that rely on knowing how people, products, and materials move throughout the world. For more information, please visit gravyanalytics.com