Gravy Analytics

Gravy Analytics processes billions of pseudonymous, mobile location signals every day from millions of mobile devices to understand where people go and why. Bring privacy-first mobile location intelligence into your enrichments. Understand foot traffic and visitation patterns for stores, venues, and trade areas so you can make data-driven decisions about marketing, territory planning, and site performance.

Key benefits and capabilities

• Privacy-first data - Pseudonymized signals report visits without exposing personal information.
• Visit and foot-traffic measurement - Track how many people visit a location and how visitation changes over time.
• Comparable location insights - Benchmark store or venue performance against competitors and regional averages to find growth opportunities.
• Actionable location signals - Combine visitation data with customer and account records in Databar to improve targeting, territory alignment, and campaign evaluation.

Common use cases

• Measure the impact of marketing and events by comparing visitation before and after a campaign.
• Evaluate site selection and trade area performance when opening new locations or optimizing a store network.
• Prioritize accounts and territories by adding real-world visit behavior to CRM and sales intelligence.
• Benchmark retail or venue performance against competitors and regional norms.

Connect Gravy Analytics to Databar to enrich accounts and locations with real-world visitation insights you can act on.