Gravy Analytics
Measure foot traffic, visitation trends, dwell time, and trade-area catchment for stores, venues, and markets using privacy-focused mobile location insights to improve marketing, site selection, and competitive analysis.
Gravy Analytics processes billions of pseudonymous, mobile location signals every day from millions of mobile devices to understand where people go and why. Bring privacy-first mobile location intelligence into your enrichments. Understand foot traffic and visitation patterns for stores, venues, and trade areas so you can make data-driven decisions about marketing, territory planning, and site performance.
Key benefits and capabilities
- Privacy-first data - Pseudonymized signals report visits without exposing personal information.
- Visit and foot-traffic measurement - Track how many people visit a location and how visitation changes over time.
- Comparable location insights - Benchmark store or venue performance against competitors and regional averages to find growth opportunities.
- Actionable location signals - Combine visitation data with customer and account records in Databar to improve targeting, territory alignment, and campaign evaluation.
Common use cases
- Measure the impact of marketing and events by comparing visitation before and after a campaign.
- Evaluate site selection and trade area performance when opening new locations or optimizing a store network.
- Prioritize accounts and territories by adding real-world visit behavior to CRM and sales intelligence.
- Benchmark retail or venue performance against competitors and regional norms.
Connect Gravy Analytics to Databar to enrich accounts and locations with real-world visitation insights you can act on.
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