Your competitor's SEO keywords are clues toward what content they're prioritizing and what has slipped.
Studying one competitor can offer plenty of entry points for further research. When you compare keywords from multiple competitors, it's a surefire way to find the core keywords you don't already buy. And now with a major feature update inside Kombat, you can compare as many domains as you'd like.
Adding more competitors helps you helps you see a wider picture of the industry and leads to stronger "buy" recommendations. Its flip side lets you zero in on potential waste.
And if you're just starting in a niche, you can learn the full expanse of keywords in an industry and instantly start with its most popular keywords.