How to Integrate Attio CRM with Databar and Enrich Your Data

Attio recently raised €44 million in Series B funding and is growing 4x year-over-year. That's impressive for any CRM, but here's what caught our attention: teams using Attio report spending less time on data entry while maintaining richer customer profiles than they had with Salesforce or HubSpot.

The reason? Attio was built for flexibility. But that flexibility only goes so far without the right enrichment workflows.

We've integrated Databar with Attio to help you automatically populate missing company information and validate contact details - without switching between tools or managing multiple subscriptions.

The Data Enrichment Challenge with Attio

Attio's flexible data model lets you build custom objects and workflows that match your exact sales process. When you sync your email and calendar, it automatically populates company and contact records from your communication history.

The problem? Native enrichment only gets you about 60% of the way there.

We've talked to dozens of teams using Attio who hit the same wall: the automatic enrichment provides basic firmographics (employee count, location, LinkedIn profiles), but it's missing the contact data and buying signals they need to close deals.

Phone numbers are the perfect example. Reps who connect via phone see 30-50% higher close rates than email-only outreach. Though most CRM don’t offer phone number enrichment natively.

The same gaps exist for:

• Intent signals showing when prospects are actively researching solutions
• Technographic data about current software stacks
• Hiring signals indicating growth or new initiatives
• Recent funding rounds suggesting budget availability
• Verified contact information beyond what's publicly on LinkedIn

You could subscribe to multiple data providers individually. But that means managing different logins, API limits, credit systems, and disconnected workflows. It's expensive and inefficient.

This is exactly why we built the Databar-Attio integration.

How the Databar-Attio Integration Works

The integration gives you two ways to update your Attio data: company records and contact records. Both use Databar's native connector, which means you can set up the entire workflow in minutes without any coding.

Watch the complete setup process from start to finish, including API key generation, field mapping, and seeing the results sync to Attio.

Setting Up Your First Enrichment Workflow

Here's the exact process to connect Databar to Attio:

Step 1: Prepare Your Data in Databar

Start with a spreadsheet in Databar that contains your list of companies. At minimum, you'll need:

• Company name
• Company website link or LinkedIn URL

For this example, we have a list of companies with their names and website URLs, plus a company data waterfall enrichment that pulls in information like description and number of employees for each company.

The waterfall enrichment is a key feature here - it queries multiple data providers in sequence until it finds the information you need. When one source comes up empty, the system automatically tries the next provider.

Step 2: Access the Attio Integration

Click the Share button in your Databar spreadsheet and scroll down to find Attio in the list of integrations.

You'll see two options:

• Update Attio Contacts (for people records)
• Update Attio Company Records (for company records)

Since we're working with a company list in this example, select Update Attio Company Records.

If this is your first time connecting, you'll see a prompt asking you to add new credentials. Click on that to begin the authentication process.

Step 3: Generate Your Attio API Key

Now you'll need to grab your API key from Attio. Here's exactly where to find it:

1. Head over to your Attio account
2. Click on Settings
3. Go to Workspace Settings
4. Scroll down to the Developer section
5. Click on Access Tokens

Once you're in the Access Tokens section, click Create Access Token.

Important: Attio will ask you what permissions to grant. You need to enable read and write permissions for:

• List entries (read and write)
• Records (read and write)

Why both read and write? The read permission lets Databar check for existing records to prevent duplicates. The write permission allows Databar to push enriched data into your Attio instance.

If you only enable read permissions, Databar will only be able to export data from your Attio account - it won't be able to update records.

Give your token a descriptive name (like "Databar Integration"), then copy the access token.

Step 4: Connect the API Key in Databar

Back in Databar, paste your Attio API key into the credentials field. Give it a name so you can identify it later (something like "Attio Key"), then click Save.

Your integration is now connected and ready to use.

Mapping Fields and Running Your First Sync

Now that your Attio key is connected, you'll see the field mapping interface.

Required fields that Attio needs:

For company records, you must provide:

• Company domain or link (this is how Attio identifies the company)
• Company name

These fields are mandatory. Attio uses them to either match existing company records or create new ones.

Adding additional fields:

Beyond the required fields, you can map any other data you've enriched in Databar to Attio fields. In the video example, we're sending:

• Company description
• Number of employees

You can map to any field that exists in your Attio instance - both standard fields and custom fields you've created. This flexibility is powerful. If you've built custom objects in Attio (like a "Tech Stack" field to track prospect software), you can map Databar's enriched data directly to those custom fields.

Setting up automation:

As with all other Databar exporters, you can control when the sync happens:

• Run on Click: You manually trigger the enrichment. This is the safest option when you're testing or want to review data before it syncs to Attio.
• Run on Update: Every time a record changes in your Databar spreadsheet, it automatically syncs to Attio. Perfect for ongoing enrichment workflows where you're continuously adding prospects.
• Run Conditions: Set specific criteria that must be met before syncing. For example, only push companies located in the US, or only sync records where you've successfully found a phone number.

The conditional option is particularly useful for agencies managing multiple clients. You can ensure only qualified, relevant data makes it into each client's CRM.

Installing and running the integration:

Once you've configured your field mappings and automation settings, click Install.

The integration is now active. You can run it just like a regular enrichment in Databar.

When you execute the workflow, Attio will return the ID of your request, confirming that the sync was received.

What happens in Attio:

Head back to your Attio account and go to your Companies section. You'll see:

• New company records created for companies that didn't exist before
• Existing records updated with the enriched data you sent
• All the data that was sent from Databar now populated in the correct Attio fields

For example, if Stripe wasn't in your Attio instance before, it will now appear as a new record. Companies that already existed will have their descriptions updated with the enriched information you sent.

Contact Record Integration (Same Process)

The process for contact records works exactly the same way, with one difference: instead of looking up companies by domain, Attio matches contact records by:

• Email address
• First name
• Last name

If you're enriching people rather than companies, you'll select Update Attio Contacts from the integration menu instead of company records. The field mapping, automation options, and sync process remain identical.

Built Your Complete Setup Process

The real value emerges when you start chaining enrichment steps together. Here are four workflows we see high-performing teams run:

1. Company Qualification Pipeline

Start with a list of company names or domains. Databar enriches each record with:

• Employee count (from LinkedIn or Owler)
• Recent funding rounds (from Owler or Crunchbase)
• Technology stack (from BuiltWith)
• Growth indicators (hiring velocity from job boards)

You can then use Databar's AI to qualify these accounts on autopilot and only sync companies that meet your ICP criteria. For instance, 100-500 employees, raised Series B funding in the last 18 months, and currently using HubSpot.

These qualified companies flow directly into an Attio list, where your sales team can start outreach immediately.

2. Contact Enrichment with Waterfall Phone and Email Discovery

Getting good coverage for contact information typically requires checking multiple sources. A waterfall for phone numbers might look like this:

First, check Leadmagic → If not found, try Forager → Next query Datagma → Then Databar Labs → Finally, fall back to People Data Labs API.

For email addresses, the waterfall works the same way:

Start with Leadmagic → If not found, try Hunter.io → Next check Prospeo → Then Snov.io → Query Icypeas → Try Datagma → Finally, fall back to People Data Labs API.

Once you've found verified contact information, push it to Attio along with:

• Current job title and seniority level
• LinkedIn profile URL
• Work and personal email (if available)
• Mobile numbers
• Social media handles

The integration automatically creates new contact records or updates existing ones.

3. Account Tiering Based on Enriched Data

Many sales teams use account tiering to prioritize high-value opportunities, but doing this manually is time-consuming and subjective.

Build a data-driven tiering system by enriching company records with:

• Estimated annual revenue (from Owler or PredictLeads)
• Employee growth rate over the past year (comparing historical data)
• Tech budget indicators (based on current software stack)
• Decision-maker accessibility (calculated from your team's connection strength in Attio)

Create custom formulas in Databar to score and tier accounts automatically, then sync the tier assignment back to Attio. This ensures your enterprise sales team focuses on six-figure deals while SDRs handle smaller accounts.

When to Use Attio's Native Enrichment vs. Databar

Attio's built-in enrichment is genuinely useful for basic firmographic data. When you connect your email and calendar, it automatically creates company and contact records with information like:

• Employee count ranges
• Location and headquarters information
• LinkedIn profiles and social links
• Funding stage (for well-known companies)

Use Attio's native enrichment when:

• You primarily need basic company profiles for relationship mapping
• Your sales cycle is primarily relationship-driven rather than data-driven
• Budget is tight and you can work with 60-70% data completeness

Use Databar enrichment when:

• You need verified contact information
• Intent signals and buying triggers matter to your outreach strategy
• You're running multi-source waterfall enrichment across multiple providers
• Data completeness directly impacts conversion rates
• You need technographic data or competitive intelligence
• You want to enrich based on specific deal stages or ICP criteria

Most high-performing teams use both: Attio's native enrichment for the initial data capture, then Databar for targeted deep enrichment on qualified prospects.

Pricing Considerations and ROI

Attio's pricing is straightforward and scales with team size:

• Free Plan: $0/month for up to 3 users with basic enrichment
• Plus Plan: $29/user/month with enhanced email sending
• Pro Plan: $69/user/month with advanced enrichment and automation
• Enterprise: Custom/user/month with unlimited objects and SSO

Databar operates on a credit system where you pay for enrichment operations across 90+ data providers. The platform's waterfall system optimizes costs by starting with lower-cost providers and only querying premium sources when needed.

Here's how the economics typically work out:

A 10-person sales team using Attio Pro ($690/month) adding Databar enrichment (roughly $500/month for typical usage) spends about $1,190/month total.

If that enrichment improves close rates by even 5% on a team closing $50,000 in monthly new business, you're looking at an additional $2,500 in monthly revenue, a 2.5x return.

The ROI becomes even more favorable when you consider time savings. Sales reps spending 2+ hours per day on manual research instead spend that time on actual selling activities. At an average rep salary of $80,000/year, that's roughly $1,760/month in recaptured productivity per rep.

Final Thoughts: Building a Data-Driven CRM Strategy

Attio gives you the flexibility to build a CRM that matches your exact workflow. But flexibility without accurate data is just an empty structure waiting to be filled.

The integration between Attio and Databar closes that gap. You get Attio's modern interface, collaborative features, and customizable data model powered by enrichment from 90+ data providers.

Whether you're a 5-person startup qualifying your first 1,000 prospects or a 50-person revenue team managing complex enterprise deals, the game-plan is the same: define what data matters, build the enrichment pipeline, and let automation handle the rest.

Ready to see it in action? Sign up for Databar and connect your Attio instance in under 10 minutes. 

Frequently Asked Questions

How long does it take to set up the Attio-Databar integration?

Most users complete the initial setup in under 10 minutes. Generating your Attio API token takes about 2 minutes, connecting it to Databar takes another minute, and field mapping depends on how many custom fields you've created in Attio - typically 5-7 minutes for a standard setup.

Can I enrich existing Attio records or only new ones?

Both. You can run enrichment on your entire existing database by exporting records to a Databar spreadsheet, enriching them, and syncing the updates back. For ongoing enrichment, you can set up automatic triggers so new records get enriched as soon as they're created in Attio.

Can I enrich contacts without having their email address?

If you have their name and company, you can use Databar's email finder capabilities to discover email addresses first, then proceed with additional contact enrichment. The waterfall approach checks multiple sources to maximize the chance of finding accurate contact information.

Will enrichment slow down my Attio instance?

No. Enrichment happens asynchronously in Databar, and only the final results sync to Attio. There's no performance impact on your CRM. The API calls are rate-limited according to Attio's guidelines to ensure stability.

Can I use this for both person and company enrichment in the same workflow?

Yes, though you'll need separate sync steps: one for company updates and one for contact updates. In practice, we recommend enriching companies first (to get firmographic data and qualify accounts), then enriching contacts at those qualified companies (to get personal details for outreach).