How Pryzma Automated Two Full-Time Roles in Lead Generation

"What used to take hours now takes minutes," says David, co-founder of Pryzma, an Amazon-focused e-commerce consulting agency. By leveraging Databar.ai's platform, we've transformed their lead generation from a complex, multi-tool process into a single, efficient workflow that eliminated the need for two full-time positions.

The Impact at a Glance

In just two weeks of implementation, Pryzma achieved what seemed impossible: automating work that previously required two full-time positions, increasing lead processing speed by 10x, and transforming their daily contact capacity from a manual 100-lead limit to scalable operations as needed. But perhaps most importantly, they consolidated a three-tool process into a single, streamlined platform.

A Growing Agency's Challenge

As a full-service Amazon consulting agency, Pryzma helps businesses of all sizes maximize their marketplace potential through comprehensive services spanning operations, advertising, and creative design. Led by co-founders David and Ryan, the agency found itself at a critical growth junction.

"We were trying to budget out how many people we need to go find emails, how many people we need to find URLs and then turn those URLs into emails," David explains, describing their previous resource-intensive process. The team was juggling three separate tools, manually transferring data between systems, and hitting a ceiling of about 100 contacts per day—all while being limited to finding "any contact" rather than strategically targeting the right decision-makers.

Breaking Down the Problem

Before implementing Databar.ai, Pryzma's prospecting workflow looked like a complex assembly line. First, they'd use one tool to find company URLs. Then, they'd transfer that data to a second tool to find email addresses. Finally, a third tool would verify those emails. Each step required manual intervention, and the process could only handle about 100 contacts per day—with significant effort.

Even more frustrating, they were limited to finding "any contact" rather than strategically targeting the right decision-makers within organizations. For an agency focused on serving enterprise clients, this scatter-shot approach wasn't sustainable.

Building a Better Way

When Pryzma discovered Databar.ai, they saw something different from typical solutions. "Databar in our opinion is more of a platform because you gotta build it," Ryan explains. This perspective shaped their entire approach.

David and Ryan recognized the opportunity to build exactly what they needed. Their two-week implementation journey focused on creating three core components:

1. "Two-input URL finding" as Ryan describes it, allowing them to find more accurate company websites by combining brand names with qualifying information
2. An intelligent contact enrichment workflow enabling strategic targeting of decision-makers
3. An automated verification process eliminating the need for separate validation tools

By combining brand names with qualifying data, they achieved significantly higher accuracy in URL discovery. "What we find often times is the URL that Databar finds is much more true, much more correct," notes Ryan. This foundation enabled them to build a comprehensive contact discovery process that went far beyond their previous capabilities.

From Hours to Minutes

The impact was substantial. "What we've been able to do in Databar is turn that into click a button once, validate that, click another button and now we've got everything," David explains. Tasks that once consumed hours now take minutes, and the team has gained the ability to be selective in their targeting.

For the sales team, the change has been revolutionary. "Our sales force or our BDR... instead of making enriched data, they're now spending more time talking to prospects, setting up meetings, and having better conversations," Ryan notes. The automated system now serves as their assistant, handling the technical heavy lifting while they focus on relationship building.

Looking Ahead

Currently in final testing stages, Pryzma is preparing to launch their first automated email funnel. Their plans include direct CRM integration and exploring additional use cases across their business. The foundation they've built with Databar.ai positions them for scalable growth without the need for additional headcount.

Perhaps most encouraging has been the collaborative relationship with Databar.ai's team. "One of the things that we found with you and the team over at Databar is your openness to listen to us who are using the tool," David notes. "There's been an open communication that's been certainly appreciated on our team."

Real Results That Matter

Implementing Databar in Pryzma's workflow has yielded concrete benefits:

• Eliminated need for two full-time positions in data enrichment
• Reduced process time from hours to minutes
• Improved contact accuracy and reduced bounce rates
• Enhanced ability to target ideal prospects
• Freed sales team to focus on high-value activities
• Consolidated three tools into one platform

Building Your Own Success

Pryzma's success demonstrates how modern agencies can transform their manual prospecting into a powerful, automated system. By consolidating three separate tools into one integrated platform, they've created a foundation for scalable growth that allows their sales team to focus on what matters most: connecting with prospects and closing deals.

Want to automate your prospecting workflow? Discover how Databar.ai can help you scale.